An invitation to fund the simultaneous launch of Aurora's three verticals — real estate & interiors, child mental-health, and a model & advertising studio. The investor earns a monthly share of profit until a market-standard multiple is repaid. No equity taken. No company shares given away. A defined exit from day one.
Eight years as founder-director of a profitable Kolkata IT company — with a live client base ready to convert from day one.
Three businesses that feed each other: shared clients, shared brand, shared creative studio. One acquisition cost, many revenue lines.
The investor is paid from real monthly profit to a capped multiple — the founder only wins when the investor is being paid.
These aren't three separate bets — they're one ecosystem. A family buying a home becomes an interiors client and discovers the child-wellness platform; every listing and campaign is shot by the in-house model & ad studio. One acquisition cost, three revenue lines, multiple income streams each.
Buy, sell, and lease property — then design and fit out the space. One relationship, two revenue events.
Child mental-health consultancy paired with gamified apps that build focus, emotional regulation, and resilience.
Talent roster plus creative production — serving external brands and powering campaigns for the other two verticals.
Every vertical earns through multiple channels, so no single stream carries the group. Figures below are current Indian market benchmarks; actual results depend on deal volume and execution.
| Business | Income stream | How it's charged | Illustrative per unit |
|---|---|---|---|
| Real Estate | Sale brokerage | 1–2% of deal value, from each side | ₹1–2 L / ₹1 Cr deal |
| Real Estate | Rental commission | ~1 month's rent per let | ₹25k–60k / let |
| Interiors | Design + fit-out | Per project (2–3 BHK), 8–15% design fee | ₹5–15 L / home |
| Child Mind | App subscription | Recurring monthly, per family | ₹199–499 / mo |
| Child Mind | Consultation | Per session with specialist | ₹800–2,500 / session |
| Child Mind | School / B2B licence | Annual contract per institution | ₹50k–3 L / yr |
| Model & Ad | Talent booking | ~20% agency commission on fee | ₹10k–1 L / booking |
| Model & Ad | Campaign production | Per shoot / creative project | ₹50k–5 L / campaign |
| Model & Ad | Sponsorship & retainers | Monthly brand retainer | ₹30k–2 L / mo |
Sources: Indian residential brokerage norms (1–2% per side), interior design fee benchmarks (8–15% of project / ₹5–15 L per home), and standard talent-agency commission (~20%). Per-unit figures are indicative ranges, not guarantees.
Rather than a single rosy projection, here is a conservative, moderate, and strong case for steady-state monthly performance once the businesses are running. Built from the market unit-values above, assuming a blended ~35% net margin and a 30% investor profit-share.
~2 property deals · 2 interior projects · ~300 app subscribers · light ad work per month.
~4 property deals · 4 interiors · ~1,200 subscribers · 3 campaigns · early B2B contracts.
~6+ property deals · 6 interiors · ~3,000 subscribers · 5 campaigns · active school licensing.
Steady-state run-rate, not month one — see the growth curve below for how the business ramps to these levels. Profit-share % and margin are illustrative and set during due diligence.
New businesses start small and compound. As the three verticals cross-sell and the app subscription base builds, monthly profit grows year over year — so the investor's monthly cheque grows too. This is the single most important dynamic in the deal.
Illustrative growth arc across the first three years. Investor share shown at 30% of net profit.
Capital can arrive in one tranche or gradually — weekly instalments as each milestone is hit. The larger portion is deployed straight into making the three businesses real; the remainder compensates the founder's full-time operating leadership.
This worksheet recalculates live with the investment amount. Adjust it to see the allocation at any round size.
| Cost line | Detail | Allocation (₹) |
|---|---|---|
| Total build fund (80%) | 80,00,000 | |
Smaller rounds trim team size and marketing scope; larger rounds accelerate the app build, add a second office, and fund a multi-city rollout.
Move the controls to model the investment, return cap, and monthly profit-share. The estimated payback uses the base-case profit ramp — illustrative only, and finalised during due diligence.
Both are non-dilutive: no company shares change hands in either. The investor picks the structure that matches their appetite. Terms are benchmarked to India's revenue/profit-share market, where caps typically run 1.5–3× the amount invested.
A monthly share of the group's profit, until the agreed multiple is repaid.
Prefer certainty? Structure it as a loan with a defined monthly payout.
Capital deploys in stages; each stage brings a vertical into profit, which feeds the investor's monthly return.
Three companies registered, offices opened, teams hired, brands launched. Real estate begins converting the founder's existing warm network immediately. The investor receives the fixed monthly draw from the agreed start date.
Monthly draw beginsReal estate & interiors deals close and recur; the ad studio takes external clients; the child-wellness app opens early subscriptions. Payments shift from fixed draw to profit-share as margins turn positive.
Profit-share activatesEach vertical feeds the others, lowering acquisition cost and lifting margins. The subscription base compounds. The investor's monthly share rises with group profit as the ecosystem effect kicks in.
Return acceleratesCumulative payments reach the agreed 1.5×–2.5× cap. The arrangement closes cleanly — the investor is fully repaid with profit, and the founder retains 100% ownership to keep building.
Investment fully returnedA good deal always defines the way out before the way in. The investor has multiple, contractually-defined exit routes — chosen up front, not left to chance.
Monthly payments run until the 1.5×–2.5× cap is fully paid. The agreement then ends automatically, with no further obligation on either side.
The company can pre-pay the remaining balance at any point to close early — useful if cash flow is strong and the founder wants to conclude ahead of schedule.
Under the fixed-return structure, principal plus the agreed premium is fully repaid by the end of the 2–4 year term, on a defined instalment schedule.
If both sides are happy, the investor can reinvest returns into the next growth phase on fresh, renegotiated terms — an optional continuation, never a requirement.
Founder & Director of an established Kolkata Private Limited IT services company. Nearly a decade running a profitable business end-to-end, with a live client base to cross-sell into and years of close market observation across property, family services, and creative sectors. This is a proven operator extending a working playbook — not a first-time bet.
Profit-share or fixed-return loan. Fund it all at once or weekly. Either way: monthly returns, a market-standard cap, a clear exit, and zero equity given away.
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